Category Archives: coppola keratin treatment

Best Keratin Hair Treatment Salon NYC. Best Keratin Treatment Salons NYC. Coppola Concept. Brazilian Blowout

Best Keratin Hair Treatment Salon NYC. Peter Coppola Keratin Concept Salon NYC. Brazilian Blowout Hair Treatment Salon NYC.

Keratin doesn’t de-frizz your hair. “Keratin treatment” has become the term of choice for hair-smoothing processes that leave your hair frizz-free for months. But forget about the word keratin. At Fine Artistik Salon, we are known for being the best keratin hair treatment salon NYC and best keratin treatment salons NYC! Just like contouring and balayage highlights, keratin treatments are yet another topic that stays trending in the beauty world, and if one of your BFFs has ever tried it out, chances are, she has yet to shut up about the magic it worked on her hair.

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If blowing out your strands feels more like playing tug-of-war, you could benefit from its smoothing results, though the variety of in-salon and at-home versions can make the world of keratin slightly harder to navigate. That’s why we highly recommend getting your keratin hair treatment in a professional hair salon only! First things first, determine if your hair type is right for the service—curly and frizzy textures will see the most benefits, whereas fine, straight strands should avoid it altogether.

First, a quick chemistry lesson: Think of straight hair as a ladder and curly hair as a spiral staircase. The steps on both are the hair’s bonds. If you break those bonds, you can rebuild the spiral staircase as ladder — so curly hair becomes straight. Ammonium thioglycolate and sodium hydroxide permanently break the bonds — that’s how traditional relaxers and “Japanese straightening” treatments transform the texture of the hair. Some “keratin treatments” (and the popular Peter Coppola Concept Treatment and Brazilian Blowout) saturate the hair with a solution before it’s dried and flat ironed. The keratin locks the hair into that straighter position so it stays smooth beyond your next shampoo. Your natural texture then gradually returns over two to five months.

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Have you ever had a stylist talk you out of a pixie? It’s not your face shape — it’s your frizz. That’s why many hairstylists now do a smoothing treatment before a major chop. We even seen an uptick in men coming in for the treatment. If you want to cut your hair short, or already have, look for a salon that does incremental pricing for their smoothing treatments. We are the best keratin hair treatment salon NYC.

You’ll need to switch your shampoo afterward — but you don’t need to buy theirs. Many brands that make salon smoothing treatments also sell take-home products that they claim will extend your results. Buy them if you want, but don’t feel pressured. Any sulfate-free shampoo will work,” says Jacob Amin. Also, stay away from one particular styling product: Beach wave sprays are often loaded with sulfates and salts and can cause frizz to reappear prematurely.

At Home Keratin Treatments? Just don’t expect them to last a month. Or even a week (especially if you have tight ringlets). Most at-home hair-smoothing treatments don’t affect any bonds in the hair, so they’re not damaging…or nearly as effective. They usually just coat the hair shaft with a barrier, like silicone, to keep humidity from entering. In the majority of cases, the only damage you’re doing to your hair with these treatments, like Tresemmé 7 Day Keratin Smooth Heat Activated Treatment, comes from hitting it with a flatiron. Results last a week at most — but cost as little as $10. Which is a bargain, considering a typical salon treatment can, and should, cost upward of $200. Any salon treatment that costs less than that is worrying, so do your homework. You’re paying for the technician’s experience, the time spent on your hair, the credibility of the products, and the proper ventilation. This should not be a walk-in situation. If an in-salon deal looks too good to be true, it probably is.

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Don’t do an in-salon hair-smoothing treatment more than three times a year. Save the treatments for when you need them most — like in the summer!

That being said, what does a keratin treatment actually do? Keratin treatments fill in the porosity of your hair, as overly-porous hair causes tangles, frizz, and breakage. Your hair is made up of keratin, so the treatment is putting the protein back into the hair, which is often lost due to age and chemical services.

Because it is essentially rebuilding the damaged areas, you can expect to see an increase in shine, less frizz, and an easier styling process overall. Make sure you have a consultation with your stylist beforehand to determine the best formula, particularly if you are a blonde, as every keratin treatment isn’t created equally. Some treatments with glycolic acid can shift the tonality of hair color, so a thorough consultation on these points is crucial. If you are a blonde, see if the salon has a treatment for lighter hair colors. This aspect may be lost with the at-home alternatives, which can be considered a one-size-fits-most version to the salon’s bespoke treatment. The at-home services will not give a customized result. The difference between the two comes down to the quality of the keratin, and a professional knowing exactly what type of treatment works best for your hair. Best keratin hair treatment salon NYC.

Immediately following your treatment, make sure to invest in a shampoo—in order for the keratin to live up to its promises, you aren’t allowed to wash your hair, or tie it back in a ponytail holder for at least 48 hours (depending on the keratin brand). You’ll also need to take a closer look at the ingredients in your current shampoo and conditioner lineup. Sulfate-free formulas are the key to longevity. A manufacturer’s shampoo will prolong it due to the fact that research has been done so that the shampoo doesn’t counteract the treatment. But as far as any keratin-infused shampoo, if the product contains sulfates, it has no benefit for your hair. Get a recommendation from your hairstylist, or opt for one of Keratin Complex’s or Brazilian Blowout’s shampoos, as the brand has an in-salon treatment used by most stylists. If you do your homework and use the right after-care products, your treatment should last at least two months, possibly more depending on your hair type, and how often you choose to lather up. Like any relationship, it will require commitment and perhaps a slight amount of Internet stalking on your end. It’s important that you research everything about the treatment you are considering, and understand both the maintenance and post-regimen routine.

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Coppola Keratin Concept Salon NYC. Best Coppola Keratin Treatment Concept Salon NYC!

Coppola Keratin Concept Salon NYC. Best Coppola Concept Keratin Treatment Salons NYC! NO Formaldehyde Keratin Treatment. Formaldehyde Free!

Have you ever wished that your hair was more manageable? Softer? Smoother? Had more shine? Coppola Keratin Concept Treatment is your answer! Fine Artistik Salon, we are a certified hair salon in NYC by Coppola Keratin Concept. We are the best Coppola keratin concept salon NYC. Keratin hair treatment, Brazilian keratin treatment, Brazilian keratin hair treatment & More! There are many types of Brazilian hair treatments but Coppola is definitely our favorite!

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This revolutionary smoothing system eliminates up to 95% percent of frizz, leaving your hair smooth, shiny and luxurious. Results typically last 3 to 5 months depending on hair type. Brazilian Keratin treatments rejuvenate and revitalize your hair, giving it a softer, silkier feel that everyone raves about. If done at the same time, they also help to seal in your color so it lasts longer.

The more you treat your hair, the healthier it becomes. With each treatment, the build-up of Keratin makes the hair: Smoother and Silkier, Straighter and Shinier, Easier and Faster to blow-dry, Resistant to the effects of humidity, Brazilian Keratin treatments are gentle enough to use on ALL hair types: color treated, chemically processed, bleached or highlighted.

At Fine Artistik Salon, you will find several Brazilian Keratin certified stylists. Many of our stylists have been performing hair smoothing services since they were available in the US in 2007. Coppola Keratin Concept Salon NYC!

Many of our stylists use the Coppola Keratin Complex Treatment. As the first OSHA compliant Keratin treatment brand, Coppola is widely considered to be the top brand in the industry for effectiveness. Answers to the most frequently asked questions are reviewed below.

Do I need a consultation? YES! But, Brazilian Keratins are appropriate for every hair type. Of course, if you prefer to have a consultation, one of the stylists will be happy to analyze your hair and make sure all of your questions are answered. Alternately, we are available to answer questions regarding this treatment over the phone.

Is a Brazilian Keratin suitable for me? Brazilian Keratins are perfect for almost everyone regardless of hair type. It recommended that you not have any perms, relaxers, or straighteners within the 2 weeks prior to your Brazilian Keratin treatment. Other than that, the only exceptions would be for pregnant women, nursing mothers, or persons with very high sensitivity to chemicals (as with other salon services like color or perms).

How long will it take? This depends on certain factors, which include hair length, type, and texture. It also is determined by the brand of treatment you receive. Typically, a Keratin treatment will require about 2 to 3 hours. Our hair professionnel’s are certified and we known for being the best Coppola keratin concept salon NYC.

What aftercare is involved with this process? For Coppola Keratin Complex Treatments, the main aftercare is the fact that you can’t wash or get your hair wet for 3 days after having the treatment applied. We also advise against exercise and other activity that may cause your scalp to sweat. It is further required that you don’t tie your locks back or put anything in them, which includes products. After the 3 day waiting period, the use of support shampoos and conditioners is required; Sodium-Chloride Free for regular hair and Sodium-Chloride / Sulfate Free for color treated hair.

What type of shampoo/conditioner should I use? We highly recommend sticking to the brands shampoos and conditioners. Keratin complex and/or Coppola concept. Their entire line is sodium chloride free and excellent at nourishing and protecting your hair. For better long lasting results to protect your straightener so it lasts as long as it should.

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How easy will my hair be to handle after having this process done? After having the process done all you will need to do when you wash your hair is a quick blow dry style; that’s pretty much it! You will spend less time than you normally spend in your quest to achieve straight hair. Once dry, you are ready to face the humidity and, if you do get caught in some rain, you won’t end up with frizz.

Will I lose all my curl? A lot depends on the current condition of your hair. Brazilian Keratins are designed to smooth your hair and remove frizz. It would generally be safe to expect at least a 50% reduction in your curl with a Brazilian Keratin. If you want to keep some curl, make sure to tell your stylist. They will adjust their ironing technique to give the desired result. If you start with a lot of curl and you prefer straight hair, you may still end up with some curl or waves if you just let your hair dry naturally. Either way, you will see a dramatic reduction in flat iron time.

How often does the treatment need to be applied? Brazilian Keratin treatments typically last between 3 to 4 months depending on your hair type and your follow-up care. Over time the effects will slowly diminish and your hair will return to a natural state. The treatment can be re-done as often as you like.

Will this damage my hair? NO! Brazilian Keratin Treatments will IMPROVE the condition of your hair and protect your hair from humidity and pollutants. The only possible damage could be from a stylist who applied too much heat. Our stylists are properly trained and certified to be sure that they stay well within the recommended heat range.

How long does my hair need to be? Your hair should be at least 4-5 inches long before it can be considered for a Brazilian Keratin.

Can I treat my hair the same as before? For most people, it is easier to care for your hair after a Brazilian Keratin treatment. You will spend less time getting ready and will achieve a better, frizz-free result that will last throughout the day. The correct brushes, cleansing and styling products will be recommended. It is important to follow the recommendations made by your stylist to get the most out of the application. This will be explained during your treatment.

Can I swim in a pool and go to the beach? Regularly swimming in salt water or a salt chlorinated pool will reduce the life of your treatment. In moderation, it is fine but we strongly recommend the use of a product to protect your hair and extend the life of your treatment. After your initial 3 day waiting period (Coppola Keratin Complex), you should always use the proper hair care products and methods to keep your hair clean and healthy. Your stylist will discuss this during your treatment.

Can I have my hair colored after a Brazilian Keratin treatment? You can have your color done before your treatment and the Keratin will help seal in your color so it lasts longer! If you prefer to have it done after your treatment, it is recommended that you wait 2 weeks for a color application.

Can I have this service with hair extensions? Yes, human hair extensions respond the same as regular hair. Many of our stylists have extensive experience with extensions and some are even educators for some of the extension companies. If you are getting extensions at the same time, they can often be treated with a Brazilian Keratin before they are attached. This will save you time and will often provide a better overall result.

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Best Coppola Keratin Treatment NYC. Best Keratin Complex Smoothing Treatment Salons NYC!

Best Coppola Keratin Treatment NYC & Best Keratin Complex Smoothing Treatment Salons NYC! What is Keratin Hair Treatment?

Straightening vs. Smoothing – Keratin Complex Smoothing Therapy is different. Conventional straighteners or relaxers may break the protein bonds within the hair’s structure, causing each strand to reform into a permanently straight shape. Keratin Complex’s revolutionary technology does not break the hair’s bonds, instead delivering the versatility of smoother, healthier-looking hair that can be styled wavy or straight as desired. We are the Best Coppola Keratin Treatment NYC Salons & Best Keratin Complex Smoothing Treatment Salons NYC!

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Keratin Complex’s signature keratin works effectively on all hair types. The unique Smoothing Therapy treatments contain high concentrations of keratin that penetrate throughout the hair structure, and then are sealed within the cortex to repair damage.

What is keratin? Keratin is a fibrous protein found naturally in the hair. It acts as a protective shield against humidity, the primary cause of frizz. Over time, the hair loses keratin from exposure to the sun, the environment, styling and chemical services. Porous spots develop in this damaged hair, much like potholes in a road. Keratin Complex® Smoothing Therapy treatments give the hair shine, strength, smoothness and elasticity.

By replenishing lost keratin, Keratin Complex Smoothing Therapy treatments help repair damage, lock out humidity to reduce unwanted frizz, and give the hair increased manageability and styling versatility. The signature Keratin Complex Smoothing Therapy helps to rebuild strength and restore smoothness and elasticity to the hair, giving it a more youthful, healthy appearance.

At Fine Artistik Salon, our staff are certified by Coppola & Keratin Complex. We are the best coppola keratin treatment NYC salon. The pre-treatment step removes surface buildup and prepares the cuticle, lifting its overlapping layers to allow the treatment to penetrate the hair. During application, the keratin treatment penetrates into the hair’s cuticle. Hydrolyzed keratin strengthens keratin bonds from within, helps repair damage, and smoothes the hair shaft. Keratin and additional conditioning agents help nourish and strengthen the hair, while restoring smoothness and shine. The hair shape is further adjusted with the assistance of heat—first with a blow-dryer and finally with a flat iron. This final step helps seal in the treatment to create a humidity-resistant finish.

Healthy hair contains proteins (including keratin), water and lipids that work to moisturize and keep strands strong and smooth. With age and damage due to sun and environmental exposure, the hair loses some of these vital components, making it drier and more porous. To compensate, the hair absorbs excess moisture from the air (especially in high-humidity environments), causing the cuticle to swell and thus, producing frizz.

Keratin Complex products and services replenish keratin to help seal the cuticle and prevent humidity from entering the hair.

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Keratin Complex Smoothing Therapy treatments are professional smoothing treatments powered by signature keratin. All treatments are performed in-salon by a professional stylist. Smoothing Therapy treatments repair damage and breakage, reduce frizz, curl and unruly flyaways, and make the hair smoother and healthier-looking. They also prevent humidity, the main cause of frizz, from impacting the hair. After a Smoothing Therapy treatment, it’s easier to achieve a flawless blowout at home: The hair is more manageable, blow-drying becomes quicker and easier, and daily styling time is significantly reduced.

Keratin Complex Smoothing Therapy treatments utilize a simple, four-step process. Your stylist will first use a special deep-clarifying shampoo to prepare the hair for treatment and to remove residue and buildup resulting from previous hair care products. Next, the selected smoothing treatment is applied; the hair is blow-dried and then flat ironed, sealing in the treatment for a smooth, silky finish. Steps may vary depending on the service performed.

Do Keratin Complex keratin treatments straighten the hair? Keratin Complex Smoothing Therapy treatments are not straightening treatments. Smoothing Therapy treatments reduce curl patterns in curly, wavy or unruly hair, thus providing a straightening effect without permanently changing the structure of the hair. In addition to being easier to maintain after treatment, your hair will have the versatility to be styled curly, wavy or straight as desired. We are the best keratin complex smoothing treatment salons NYC.

It is important to discuss your goals with your stylist to understand the overall results you can expect to achieve with a Smoothing Therapy treatment.

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Best Hair Extensions Salons in NYC. Top Hair Extensions Salons NYC!

Best Hair Extensions Salons in NYC. Choosing a hair extension method can be overwhelming!

Hair extensions are the most luxurious salon service available. It instantly adds length, volume & body! Using different colors and shades of hair extensions it even adds chemical-free highlights with hair extensions within minutes to under an hour. Fine Artistik Salon is the Top Hair Extensions Salons NYC! Choosing a hair extension method can be overwhelming, as there are so many different options available on the market. Choosing a method that works best for you depends on several factors, including hair type, lifestyle, and budget. We are the Best Hair Extensions Salons in NYC!

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Hair extension methods can be broken down into four different attachments; strand by strand, weft, clip extensions, and micro-link skin weft. Below you will find more information for the different methods, including, budget, pros, cons, and recommended maintenance.

Strand by strand technique is where extensions with a glue bond are attached to small pieces of your hair using warm or cold application techniques. Strands of about 20 to 30 individual hairs can be attached with either a glue application point or with a micro link. Most companies that offer a bonded strand by strand refer to this method as a keratin bond.

HOT FUSION OR KERATIN BOND HAIR EXTENSIONS: Keratin U-tip bonds lined with silicone are attached to the hair using a heating element. Your hair is placed between the U-tip and sealed with a hot extension tool that melts the bond to your hair. The silicone lining of the U-tip creates a barrier to protect your natural hair. The bonds are attached close to the root, leaving some space to allow natural movement of your hair.

The cost for strand by strand hair extensions depends on the brand, how many strands are added, and in which city they’re applied.

Pros: Most suitable for coarse, thick hair. Hair extensions can last up to six months with proper maintenance, making this type of application the most durable.

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COLD FUSION, MICRO-LONKS OR I-TIP: Hair extension method where small sections of your hair are pulled through a small bead or lock and clamped shut with a special tool. Reputable companies use copper cylinders lined with silicone to protect your natural hair.

The cost for strand by strand hair extensions depends on the brand, how many strands are added, and in which city they’re applied.

Pros: Since the extensions are individual strands, the hair moves a little more naturally. The application uses no heat or glue and can last up six months. Hair is reusable, and any extensions that may have slid down or off can be fixed in about an hour by an experienced technician.

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TAPE-IN HAIR EXTENSIONS: Tape in hair extensions is the newest method of extensions available. They are applied using either double or single-sided polyurethane tape. With double-sided tape, the weft is applied to the hair after the backing has been removed from one side. The weft and the attached hair are pulled upwards, and another weft is applied to the other side of the tape to “sandwich” the hair. Clients with extremely thin hair, especially around the temples and side of the head, may require a single panel applied with single-sided tape.

The cost for tape in extension can vary depending on the brand, type of hair, stylist’s application fee and number of boxes or panels of hair.

Pros: Fastest method of application. Volume applications take 30-45 minutes and full-length application 45-60 minutes. No heat or tools required for an application. Panels lay flat on the head, virtually undetectable. Suitable for thin, fine hair. The safest method of hair extensions available, as the weight of the panel is spread out over a larger area, causing no damage to the client’s hair. Reusable method of extensions, lasts between 6-8 weeks.

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Best Hair Salons NYC For Keratin Treatment. Best Keratin Hair Treatment Salons NYC!

Best Hair Salons NYC For Keratin Treatment. What is Keratin Treatment? Is it Safe? Is it Good for your hair?

Keratin Hair Treatments: What to Expect? New keratin-based treatments may save you hours each day! Longing for smoother, straighter hair? Keratin hair treatments are a popular option at salons. We are the Best Hair Salons NYC for Keratin Treatment!

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If you’re thinking about trying it, you should know this:

WHAT IS KERATIN? It’s a protein that’s naturally in your hair. How it work? A stylist applies a keratin hair treatment product to your hair and then uses the heat of a flat iron to seal it in. The process takes about 90 minutes or longer, depending on your hair’s length and thickness. Salon keratin products include Keratin Complex Smoothing Therapy by Coppola, Global Keratin Complex, the Brazilian Blowout, the La-Brasiliana treatment, Brazilian Keratin Treatment and Brazilian Hair Straightening.

Time-Saving Tresses: If you usually style your hair straight, a keratin hair treatment could shorten your blow-dry time by 40% to 60%. You can forget about frizzy hair after the treatment. You could walk out in moist or light rain and your hair won’t change. At Fine Artistik Salon, we offer three types of keratin treatments. Ask one of our specialists which is best for your hair.

Wait Before You Wash: You shouldn’t wash your hair for 48 to 72 hours days after getting the treatment. That’s because the solution takes time to work. However, with Brazilian Blowout you can wash your hair within 24 hours.

Upkeep: After you get a keratin hair treatment, and after the don’t-wash waiting period, you should use sodium-sulfate-free shampoo to help maintain the treatment. How long it lasts? Expect the results to last two to 2 1/2 months to 4 months (depending on the treatment and how you maintain your hair at home).

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Keratin treatments won’t make your hair break. The hair breakage has nothing to do with the treatments and everything to do with the flat irons that are used to dry and seal the hair afterward. Some stylists may use a flat iron that is way too hot and scorches hair, making it break off. Keratin is more of a restorative treatment. Even if you have a good hair type, it still strengthens the hair shaft and makes your hair more resilient.

Formaldehyde Factor — You may have heard about formaldehyde in salon keratin products.

Formaldehyde has been linked to health problems, especially for people who regularly work with it. The main health concern about formaldehyde in keratin products has been about salon workers, not people who get keratin hair treatments. How much formaldehyde is in these products? That varies. The FDA and Occupational Safety and Health Administration (OSHA) have looked into formaldehyde levels in some of these products.

You can ask salon professionals if they know whether a product contains formaldehyde-related ingredients or other ingredients you may wish to avoid. Most companies that put out keratin treatments use safe levels. But the problematic part and where these treatments got a bad rap came when salons were mixing their own to incorporate more formaldehyde. The keratin treatments that we offer in our salon are FORMALDEHYDE FREE!

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Jacob Amin – Fine Artistik Salon. Balayage Highlights. Color Correction. Hair Extensions

Jacob Amin Fine Artistik Salon Balayage Highlights Color Correction Hair Extensions & More!

A 20-year veteran of New York City his experience spans for many years, during which time his style of coloring and hair cutting ranges from trendy to completely classic, while designing for individual face shapes and hair textures, from straight to curly, from thick to fine hair. Jacob Amin Fine Artistik Salon Balayage Highlights Color Correction Hair Extensions & More!

Hair Colorist & Stylist Jacob is recognized as one of the talented and innovative colorist and stylist in New York City.

He loves all aspects of color, beautiful vibrant tones and most importantly, natural hair color. His artistic vision has made him a master of customized color, from reds to grey coverage, from blondes to brunettes. Now, the new trends of Gray Silver Metallic, Pastel Hair Colors, Violet Metallic, Purple, Pink, Rose-gold Pastel Hair Dye’s. He loves the challenge of corrective color (hair color correction) and excels in creative color placement. His reputation is known for being the best in balayage highlights, color correction and hair extensions.

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Originally from Israel, he recognized his passion for painting at a young age and pursued to explore his artistic interests in the beauty industry. In the USA, he attended Vidal Sassoon, L’Oreal Professionnel, REDKEN 5th. Ave, ALFAPARF, Matrix, Wella and Rusk, earning him the title of platform artist and leading him to work at Fine Artistik Salon on the Upper East Side, NYC.

Jacob Amin is committed and devoted to his clients and working together, he believes that a healthy hair is an essential part of healthy lifestyle. His talents have been highlighted in numerous trade and consumer articles.

Jacob Amin Fine Artistik Salon Balayage Highlights Color Correction Hair Extensions | We specialize in all techniques of highlights, foils highlights, balayage highlights, ombre highlights, color correction, highlights correction, pastel hair color & pastel highlights, hair styling, haircuts, blowouts/brushing, hair treatments, keratin treatments, bridal hair and makeup, weddings updo/up style, special occasions and events hair styling and makeup. Our team is a highly trained professionals by the best in the industry today!

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Setting the Record Straight with Keratin Complex Smoothing Therapy by Coppola! We are the Best Peter Coppola Keratin Concept Salons NYC.

Peter Coppola Keratin Concept & Keratin Complex Smoothing Therapy by Coppola works differently from traditional chemical straightening systems–including Brazilian straighteners–and its competitors.

Traditional straighteners (thio or lye based) change the chemical bonds of the hair. Keratin Complex Smoothing Therapy by Coppola does not alter the bonds. Instead, this system conditions the hair while adding shine and increasing manageability by infusing natural keratin deep into the cuticle of the hair shaft. As a result, each strand is keratin buffered by this unique, patent-pending process. Natural keratin is restored and hair is rejuvenated. Clients rave over the smooth, silky texture of their hair. It leaves the hair smoother, silkier, straighter and shinier.  It eliminates up to 95% of unwanted frizz and reduces styling time in half.

Unlike other smoothing treatments, Peter Coppola Keratin Concept / Keratin Complex Smoothing Therapy by Coppola eliminates up to 95% of frizz and curl for up to three months.  It is also safe to use on all hair types, including color-treated hair. Another benefit of the keratin treatment is that it reduces drying and styling time. Hair that previously took 40 minutes to blow dry may only take five-to-eight minutes after the treatment.

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The process uses exact balanced reactions and patented polymerization processes to completely polymerize exactly what is needed to seal the hair shaft without releasing excess gases into the air. This renders the process extremely safe and effective.

Keratin Complex Smoothing Therapy by Coppola requires every salon and stylist administering the treatment be trained and accredited prior to use. This ensures consistently beautiful results and optimal quality to all salon clients. It also guarantees that salon professionals assess the hair prior to treatment and recommend the appropriate service based on the desired results.

Peter Coppola Keratin Concept not only restores the keratin in the hair, but it also restores self-esteem and confidence to many women living with unruly hair. The increased manageability and style-ability give them confidence in their hair and their overall appearance.

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Coppola Keratin Treatment NYC; Smooth, Soft & Silky Hair

Coppola Keratin Treatment NYC; Stunning Results!

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Rewind the strands of time with the new Coppola Keratin Treatment, Keratin and Ceramide, Formaldehyde-Free and Aldehyde-Free Treatment. This versatile treatment doesn’t just smooth hair; it safely provides the ultimate anti-aging boost, adds volume and restores hairs youthful look and texture for a minimum of 3 months. The sophisticated formula uses the highest quality ingredients combined with a low pH mechanism to soften and smooth every hair type without the concern of harmful chemicals. Infused with vital Keratin amino acids and damage-reversing Ceramides. The new Coppola Keratin Treatment is part of the Peter Coppola Keratin Concept collection.

Features:
Adds volume and restores hairs youthful look and texture.
Provides the ultimate anti-aging boost.
Infused with vital Keratin amino acids and damage-reversing Ceramides.
Reduces frizz up to 95%.
100% true Formaldehyde-Free and Aldehyde-Free system.
Leaves hair full-bodied and frizz free for up to 3 months.

Why your strands will love it: Sophisticated formula uses highest quality ingredients combined with a low pH mechanism to soften and smooth coarse hair. This revolutionary treatment protects against the most harmful environmental stressors including: over-processing from coloring or chemical services, heat styling, UV exposure and daily styling damage for stronger, smoother, and age-defying results.

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Have you ever wished that your hair was more manageable? Softer? Smoother? Had more shine? Keratin Complex Smoothing Therapy by COPPOLA is the answer.

Keratin fusion is your hairs first line of defense from the most harmful hair stressors: over-processing from coloring or other chemical services, heat styling, chlorine, or too-tight ponytails and braids. When you’re missing Keratin, your hair loses its strength. When you’re missing Ceramides, your hair has difficulty holding onto its Keratin and moisture. Ceramides help the hair absorb and use keratin proteins better. They fill in the patches of damage found on the cuticle layer of your hair to make strands stronger and smoother.

Coppola Keratin Treatment also known as Coppola Keratin Complex Treatment, is the most revolutionary smoothing system in the world. It infuses Keratin deep into the hair cuticle, eliminating up to ninety-five percent of frizz and curl and leaving the hair smooth, shiny and luxurious. Our client testimonials refer to Keratin Complex Smoothing Therapy as “life changing”. It rejuvenates and revitalizes the hair, giving it a softer, silkier feel that everyone raves about.

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Best Keratin Hair Treatment NYC; Does Keratin Make Hair Straight?

Best Keratin Hair Treatment NYC; Keratin Hair Treatment to smooth your hair!

One of the newest crazes in the beauty industry are keratin straightening or smoothing treatments. These processes take kinky, curly or frizzy hair and make it smooth and soft or straight depending on the treatment used. Women all over the world have tried this out and found that even the most hard-to-tame hair can be made soft, silky and manageable.

Wow, can keratin really do that?

Smooth and silky? Sure! But straight? Definitely not.

Remember, keratin is a natural protein that makes up most of your hair. The properties of keratin are amazing in that they can refresh dryness and damage, but if your hair is naturally curly, there is nothing keratin proteins could do to change that.

So what’s the deal with ‘keratin straightening’? To answer this, we need to get into the structural difference between straight and curly hair and exactly how chemical straightening works.

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FIRST, WHAT CAUSES CURLY HAIR?

To put it simply: genetics. Your genes will determine how straight or curly your hair is. More specifically, your genetics determine the number of disulfide bonds you have within your hair proteins.

Wait, what?

See, every hair strand grows from a sac in the scalp called a follicle. In the follicle, keratin and other proteins are created. These eventually die and become the hair shaft (hair is made of dead protein cells being pushed out of the follicle by new, living cells).

The proteins in your hair contain sulphur atoms, which are called sulfides. When two sulfides bond (called a disulfide bond) they can create a bend in the hair fiber. Curly hair has a large number of bonded sulfides, while straight hair has very few.

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HOW DOES CHEMICAL STRAIGHTENING WORK?

Chemical hair straightening works by breaking down those disulfide bonds in curly hair and resetting them so the hair is straight. This is done in three stages: relaxing, neutralizing and conditioning. Depending on the treatment, the relaxing, neutralizing and conditioning agents may all be combined into one cocktail, and the hair may be set with a blow dryer or straightening iron, but these are the chemical components:

First the bonds need to be broken down. This is called ‘relaxing’ and is done with chemicals that contain alkalis (do you remember high school chemistry? Alkalis are basic so they denature proteins, meaning they change the way proteins fold over onto themselves). These alkalis are designed to do a controlled amount of damage: just enough to break down the curls but not so much as to break the hair. The chemical is washed off when the desired amount of damage is done.

The second step is to restore the pH balance of the hair. Since alkalis are basic, an acidic neutralizer will be put on to stop the chemical process and keep your hair from further breakage. At this point, the hair will be straight, but very delicate. The final step is to apply a conditioner that will repair the hair damage and protect your hair from any additional damage.

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SO WHY IS IT CALLED A “KERATIN STRAIGHTENING TREATMENT”?

You might have guessed by now that the role keratin plays in this whole thing is the conditioning stage of straightening. New developments in keratin hair products mean that damage can be repaired more completely than it has been in the past. Not that it’s a great idea to abuse your hair, but keratin does allow it to recover from some pretty harsh treatments.

What this translates to in the world of hair straightening is the opportunity to use stronger chemicals to break down the sulfide bonds. Formaldehyde, for instance, is occasionally used as an ingredient in the relaxer. The aggressive chemicals allow hair to be straighter for longer and the use of keratin can counteract any damage (though there have been reports of salons overdoing it with the relaxer and serious hair damage as a result—only get this treatment done at a reputable salon).

So while keratin is a major component of a “keratin straightening treatment”, it shouldn’t be confused for a straightening agent. The role keratin plays in a keratin straightening system is a positive one by conditioning and strengthening and reversing damaged hair.

Best Salon for Highlights in NYC; Best Dressed 2013 Emmys Red Carpet

Best Salon for Highlights in NYC; Best Beauty Looks from the Emmy Awards 2013

BEST DRESSED FROM THE 2013 EMMYS RED CARPET

The 2013 Primetime Emmy Awards, hosted by the charming Neil Patrick Harris, called for television’s top stars—Kerry Washington, Claire Danes, and Zooey Deschanel—to step out in an array of gowns. See who made our edit.

http://www.elle.com/fashion/spotlight/2013-emmys-red-carpet-best-dressed

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Kate Mara

We loved the House of Cardsstar’s slick, long bob with a diagonal side part—the severe style looks like something she picked up from her sister, Rooney. To get the look, apply lots of gel on wet hair and comb through evenly. Then, brush hair flat to the head, blasting with a dryer, and finish off with a flat iron to smooth out any bends.

Kerry Washington

The Scandal star didn’t take home the Best Actress in a Drama Series Emmy for her role as Olivia Pope, but she still was one of the evening’s most luminous ladies. To accent her elegant Marchesa dress, celebrity stylist Marcus Francis created her soft waves using Leonor Greyl products.

To get the look, blow the hair dry with a round brush, then curl 2-inch sections of hair with a 1 1/4″ curling iron, wrapping hair away from the face. Pin curls for 10 minutes to set, then add shine and fight fly-aways with a serum.