Best L’Oreal Professionnel Hair Color Salons NYC. L’Oreal Professionnel Smartbond Hair Coloring Treatment Salons NYC!
If you bleach or color your hair, you’re probably well-versed in Olaplex treatment. Sure, you might not know exactly how the magic strengthening treatment works to repair your stripped strands, but you know if you don’t use it at least once a week, you’ll never hear the end of it from your colorist. Because of Olaplex’s success, you may have noticed other brands are coming out with similar treatments. Best L’Oreal Professionnel hair color salons NYC! Case in point: L’Oréal Professionnel Smartbond, which debuted in salons this month. So the question is, how similar—or different—is this new treatment?

L’Oréal Professionnel Smartbond is a two-step, in-salon treatment that protects and strengthens hair during the coloring and/or lightening process, and is touted to brighten and soften dyed hair over time, whereas the in-salon (and at-home) Olaplex system rebuilds the damaged disulfide bonds (the stuff that gives your hair elasticity) that are broken during the chemical process.
Although both treatments sound super similar, as both work inside the hair shaft to renew colored-treated strands, there are still vast differences between the two.
With the Smartbond system, the malic acid is added to the color and absorbs into the hair shaft during the chemical process. It does not react with the broken bonds in any way as the Olaplex does—it acts as a lubricant between protein chains to make hair not as brittle and to give it more elasticity.
Olaplex, on the other hand, works via chemical reaction to rebuild strength by mending disulfide bonds. When you go through the coloring process, some of the bonds that are responsible for the strength of the hair are broken and once they’re broken, the hair loses strength and is more susceptible to breakage.
Because Olaplex is already trusted in the hair-color world New York City & Hollywood’s top colorists — L’Oréal Professionnel had more than 700 stylists and colorists test the stuff during development. The result? Nothing less than a few praise hands emoji.
Smartbond really helps achieve any color correction without drying or damaging the hair in any way, shape, or form. It makes the hair soft, strengthens the hair, and doesn’t slow the coloring process down at all. Smartbond can also be added to gloss to condition the hair. For those who are looking to brighten and protect recently dyed strands, beginning this month, Fine Artistik Salon L’Oréal Professionnel Smartbond services are available in salon, starting at $65. And an at-home conditioner using the Smartbond technology will become available on June 1 for $28.

The key ingredient in Smartbond is maleic acid, L’Oréal’s Senior Scientific Advisor, Atoshi George explains. “It acts like a mopper-up of bleaching agents and helps some of the weaker bonds to reform.” Smartbond also contains a patented blend of ceramides and polymers, which have to be fine-tuned to give optimum results: “Even one percent difference in the balance of polymers and ceramides can throw the whole formula off,” Atoshi warns. “It’s a very fine line between creating something that will nourish the hair and something that’ll make it look greasy.”
Smartbond is like insurance for the hair. It protects the bonds from breakage in the first place, and the maleic acid helps some of the weaker bonds to repair themselves. That being said, we don’t have any concrete numbers that prove it can actually reform the bonds themselves”, Atoshi says. Unlike Olaplex, it can’t magically sew those bonds back together but, prevention is often better than a cure. No matter how well-reformed those bonds are, they’ll never be like new. And at the end of the day, it’s about how your hair looks and feels – you could have countless bonds repaired and still feel like your hair is a bit lacklustre.
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