Tag Archives: keratin treatment

Best Keratin Hair Treatment NYC; Does Keratin Make Hair Straight?

Best Keratin Hair Treatment NYC; Keratin Hair Treatment to smooth your hair!

One of the newest crazes in the beauty industry are keratin straightening or smoothing treatments. These processes take kinky, curly or frizzy hair and make it smooth and soft or straight depending on the treatment used. Women all over the world have tried this out and found that even the most hard-to-tame hair can be made soft, silky and manageable.

Wow, can keratin really do that?

Smooth and silky? Sure! But straight? Definitely not.

Remember, keratin is a natural protein that makes up most of your hair. The properties of keratin are amazing in that they can refresh dryness and damage, but if your hair is naturally curly, there is nothing keratin proteins could do to change that.

So what’s the deal with ‘keratin straightening’? To answer this, we need to get into the structural difference between straight and curly hair and exactly how chemical straightening works.

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FIRST, WHAT CAUSES CURLY HAIR?

To put it simply: genetics. Your genes will determine how straight or curly your hair is. More specifically, your genetics determine the number of disulfide bonds you have within your hair proteins.

Wait, what?

See, every hair strand grows from a sac in the scalp called a follicle. In the follicle, keratin and other proteins are created. These eventually die and become the hair shaft (hair is made of dead protein cells being pushed out of the follicle by new, living cells).

The proteins in your hair contain sulphur atoms, which are called sulfides. When two sulfides bond (called a disulfide bond) they can create a bend in the hair fiber. Curly hair has a large number of bonded sulfides, while straight hair has very few.

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HOW DOES CHEMICAL STRAIGHTENING WORK?

Chemical hair straightening works by breaking down those disulfide bonds in curly hair and resetting them so the hair is straight. This is done in three stages: relaxing, neutralizing and conditioning. Depending on the treatment, the relaxing, neutralizing and conditioning agents may all be combined into one cocktail, and the hair may be set with a blow dryer or straightening iron, but these are the chemical components:

First the bonds need to be broken down. This is called ‘relaxing’ and is done with chemicals that contain alkalis (do you remember high school chemistry? Alkalis are basic so they denature proteins, meaning they change the way proteins fold over onto themselves). These alkalis are designed to do a controlled amount of damage: just enough to break down the curls but not so much as to break the hair. The chemical is washed off when the desired amount of damage is done.

The second step is to restore the pH balance of the hair. Since alkalis are basic, an acidic neutralizer will be put on to stop the chemical process and keep your hair from further breakage. At this point, the hair will be straight, but very delicate. The final step is to apply a conditioner that will repair the hair damage and protect your hair from any additional damage.

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SO WHY IS IT CALLED A “KERATIN STRAIGHTENING TREATMENT”?

You might have guessed by now that the role keratin plays in this whole thing is the conditioning stage of straightening. New developments in keratin hair products mean that damage can be repaired more completely than it has been in the past. Not that it’s a great idea to abuse your hair, but keratin does allow it to recover from some pretty harsh treatments.

What this translates to in the world of hair straightening is the opportunity to use stronger chemicals to break down the sulfide bonds. Formaldehyde, for instance, is occasionally used as an ingredient in the relaxer. The aggressive chemicals allow hair to be straighter for longer and the use of keratin can counteract any damage (though there have been reports of salons overdoing it with the relaxer and serious hair damage as a result—only get this treatment done at a reputable salon).

So while keratin is a major component of a “keratin straightening treatment”, it shouldn’t be confused for a straightening agent. The role keratin plays in a keratin straightening system is a positive one by conditioning and strengthening and reversing damaged hair.

Best Salon for Highlights in NYC; Best Dressed 2013 Emmys Red Carpet

Best Salon for Highlights in NYC; Best Beauty Looks from the Emmy Awards 2013

BEST DRESSED FROM THE 2013 EMMYS RED CARPET

The 2013 Primetime Emmy Awards, hosted by the charming Neil Patrick Harris, called for television’s top stars—Kerry Washington, Claire Danes, and Zooey Deschanel—to step out in an array of gowns. See who made our edit.

http://www.elle.com/fashion/spotlight/2013-emmys-red-carpet-best-dressed

elle-2014-emmys-christina-hendricks-xln-lgn elle-2014-emmys-red-carpet-ariel-winter-xln-lgn elle-2014-emmys-red-carpet-kerry-washington-xln-lgn elle-2014-emmys-red-carpet-katrina-bowden-xln-lgn elle-2014-emmys-red-carpet-kate-mara-xln-lgn elle-2014-emmys-red-carpet-carrie-underwood-xln-lgn elle-2014-emmys-sophia-vergara-xln-lgn elle-2014-emmys-red-carpet-zooey-deschanel-xln-lgn elle-2014-emmys-red-carpet-taylor-schilling-xln-lgn elle-2014-emmys-red-carpet-rose-byrne-xln-lgn elle-2014-emmys-red-carpet-linda-cardellini-xln-lgn elle-2014-emmys-red-carpet-lena-headey-xln-lgn

Kate Mara

We loved the House of Cardsstar’s slick, long bob with a diagonal side part—the severe style looks like something she picked up from her sister, Rooney. To get the look, apply lots of gel on wet hair and comb through evenly. Then, brush hair flat to the head, blasting with a dryer, and finish off with a flat iron to smooth out any bends.

Kerry Washington

The Scandal star didn’t take home the Best Actress in a Drama Series Emmy for her role as Olivia Pope, but she still was one of the evening’s most luminous ladies. To accent her elegant Marchesa dress, celebrity stylist Marcus Francis created her soft waves using Leonor Greyl products.

To get the look, blow the hair dry with a round brush, then curl 2-inch sections of hair with a 1 1/4″ curling iron, wrapping hair away from the face. Pin curls for 10 minutes to set, then add shine and fight fly-aways with a serum.

 

Best Hair Color Salon NYC; The New Wella Professionals Oil Reflections

Best Hair Color Salon NYC; The New Wella Professionals Oil Reflections

best hair color salon nyc wella-care-oil-reflection

The New Wella Professionals Oil Reflections will immerse you with a multi-sensorial experience – for results you can SEE, TOUCH and SENSE. Featuring a special blend of Macadamia Seed oil, Avocado oil and Vitamin E, known for its natural anti-oxidant properties, this oil instantly reveals the beautiful reflections of your hair color.

This lightweight oil technology conditions the hair and smoothens it to make it feel incredibly light and supple.

Macadamia Seed oil,used especially for skincare due to its high anti-oxidative virtues.

Avocado oil,leveraged for its nourishing elements.

Vitamin E, known for its natural anti-oxidant properties.

THE NEW WELLA PROFESSIONALS OIL REFLECTIONS CAN BE USED IN A NUMBER OF DIFFERENT WAYS:

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Conditioning: apply a few drops of oil onto damp hair for an instant lightweight smoothening effect.

Styling: apply a few drops of oil to wet hair before you blow-dry for additional protection.

Finishing: apply after styling to give hair extra shine, and to intensify color reflection.

http://www.artistiksalon.com | http://www.wella.com | best hair color salon nyc

Brazilian Blowout Salon NYC; Leaves hair smooth, shiny and frizz-free!

BRAZILIAN BLOWOUT SALON NYC; PROFESSIONAL SMOOTHING TREATMENT.

Through the use of innovative and breakthrough bonding technologies, these treatments actually improve the health and condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.

The end result is smooth, healthy, frizz-free hair with radiant shine!

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What makes our professional smoothing treatments different?

They are the ONLY Professional Smoothing Treatments that actually improves the health of the hair. No Damage!

Entire in-salon treatment is completed in just 90 minutes!

No down time! The minute you leave the salon, you can wash and air dry your hair, workout, put your hair in a ponytail or clip and it will be smooth, frizz-free and radiant!

Results last up to 12 weeks.

Leaves hair smooth, shiny, and frizz-free!

Açai aftercare products ensure longest lasting results.

THE MOST INNOVATIVE & EFFECTIVE PROFESSIONAL SMOOTHING TREATMENT IN THE WORLD!

Brazilian Blowout NYC | Brazilian Blowout Salon NYC — artistiksalon.com

Keratin Hair Treatment Salons NYC

keratin hair treatment

Keratin Hair Treatment Salons NYC

Those who have had keratin hair treatments call them a “miracle” and applaud them for making blow drying and straightening hair much easier for months at a time.

What is a keratin hair treatment? Also known as Brazilian hair treatments, Brazilian keratin treatment, keratin hair treatments are a semi-permanent, hair-smoothing, curl-softening professional chemical treatment. They make hair straighter, shinier and healthier. The treatments which creates the long-lasting smoothing effect.

What does the treatment involve? Typically your hair is washed with a clarifying shampoo and blow dried before the treatment is applied section by section, and combed through the hair. Then you may sit for a bit with the treatment on your hair before the stylist blow dries your hair a second time, and seals the treatment onto your strands using a flat iron. Next, one of two things will happen — you’ll either be done and walk out the door knowing you can’t wash your hair, put it in a ponytail, get it wet or put it behind your ears for 72 hours, or the treatment is rinsed out, hair is blow dried and you leave knowing you don’t have to wait any time to style or wash it. The entire process takes two to four hours depending on your hair type and length.

Keratin Complex by Coppola/Coppola Keratin Complex Treatment?

Average cost: $350+
Results last: 3 to 6 months
Post-care requirements: You must wait 72 hours before washing hair or securing hair in bands or clips. Sodium chloride and sulfate-free shampoos and conditioners are also recommended.

Brazilian Blowout?

Average cost: $350+
Results last: 3 to 4 months
Post-care requirements: You can wash hair immediately and style as usual. Sulfate-free shampoos are recommended.

Coco’s Brazilian Keratin Treatment?

Average cost: $350+
Results last: 3 to 6 months
Post-care requirements: You must wait 48 hours before washing hair or securing hair in bands or clips. Sodium chloride and sulfate-free shampoos and conditioners are also recommended.

How to Manage Dry & Frizzy Hair; Keratin Hair Treatment Salons NYC

Keratin Hair Treatment Salons NYC

Well, now that the summer is coming to an end it’s getting hotter out and we’re battling with the humidity! Here are some great tips on how to manage your hair.

1) fight the frizz – to avoid frizz, be sure to deep condition your curls at least once a week. This will help to fortify and silken dry, damaged hair, restoring moisture for flawless results.

2) swimmer’s hair – one of the easiest curly hair tips for swimming is to wet your hair in tap water before jumping into the pool. This will help prevent too much absorption of chlorinated water. You can also protect your hair with a leave-in-conditioner. Reapply to protect your hair as it dries in the sun.

3) condition, condition, condition – to maintain your curly, no-frizz locks, follow these curly hair tips to keep your hair hydrated and conditioned. Start by keeping yourself hydrated by drinking water throughout the day. By keeping your body hydrated, you are keeping your hair healthy.

For extra hydration, use hydrating shampoos and conditioners. Massage the hydrating shampoo into your hair thoroughly. Rinse completely and lather in the hydrating conditioner. Let the conditioner sit for a few minutes then rinse with tepid water. Try to avoid shampooing your curly hair every day to prevent it from drying even further.

4) turn down the heat – try to limit the use of blow driers and other hot items on your hair. To keep your curly hair looking healthy and styled without using any hot products, consider using a leave in product after washing your hair. You can use either a hair serum or hair gel after washing your hair and let your hair air dry for a more natural look without the damage of heat styling.

5) protect your hair in style – flaunt your curls and go out in style, even in the heat! Protect your hair by wearing colorful headscarves or summer hats. This will keep your hair from having direct contact with the sun

How to Manage Dry & Frizzy Hair | Keratin Hair Treatment Salons NYC

Brazilian Blowout Salons NYC / Avoid Frizzy & Damaged Hair

brazilian blowout

The Most Innovative & Effective Smoothing Treatment!

Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.

The end result is smooth, healthy, conditioned hair with radiant shine.

WHAT TO EXPECT:

When you arrive at the salon, the process is as follows.

  1. Stylist will shampoo your hair with the Brazilian Blowout specially formulated Anti-Residue Professional Shampoo to prepare your hair for the optimal smoothing result.
  2. After towel drying, your certified Brazilian Blowout stylist will divide your hair into sections and begin to comb the Brazilian Blowout Professional Treatment through each section of the hair from root to tip; lightly dusting each section with the solution.
  3. Solution will surround each hair shaft with protective protein layers to smooth and flatten the cuticle.
  4. Stylist will then blow-dry your hair as straight as possible with a flat or round brush.
  5. Once the hair is dry, the Stylist will divide the hair into four sections and begin using a flat iron to further straighten the hair in 1 – 1¾ inch sections.
  6. Once complete, the Stylist will rinse the hair (no shampoo), towel-dry and apply the Brazilian Blowout Masque to further seal in the professional formulation. After 60 seconds, the stylist will rinse the hair once again and towel dry.
  7. The Stylist will then apply the Brazilian Blowout Smoothing Serum to further seal the cuticle and assist in detangling the hair prior to the final blow dry.
  8. The Stylist will then blow dry the hair straight one final time and style as desired.

You will leave the salon in approximately 90 minutes with beautiful, smooth, healthy radiant hair!

Brazilian Blowout Salons NYC